Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just 5 percent growth in the last decade. So while Apple continues to knock it out of the park and Xiaomi skyrockets, mobile Internet is the mobile growth market.
Digi-Capital now forecasts almost 3x revenue growth from $300 billion last year to $850 billion by 2018. The market Apple spawned could generate more revenue within three years than even its own mighty market cap today.
Despite huge scale and growth, mobile is still evolving. M-commerce remains the primary engine of growth, which is why VCs bet more than half of $41 billion invested in mobile in the last 12 months into m-commerce-related sectors. Mobile advertising is set to leapfrog in-app purchases to move from third to second place in the revenue hierarchy by 2018, as app developers rebalance their business models to capture new opportunities.