Apple iCloud. Google Drive. Microsoft OneDrive. Box. Dropbox. Hightail (formerly YouSendIt). Online storage services have been a mainstream option for consumers for some time now. But as the business world wrestles with adopting cloud-based collaboration services, can a so-called independent company offer a competitive product to the business-centric offerings by Google (Apps/Drive), Apple (iCloud for Work) and Microsoft (Office 365)?
To answer this question, we take a closer look at Dropbox, arguably one of the most popular online storage services today, with more than 400 million registered users as of July 2015. Though it went through some security missteps in its early days, Dropbox successfully leveraged its popularity and success with consumers to develop a credible business-grade service – Dropbox for Business – that was launched in April 2013.