Big data collection makes it hard for you to remain anonymous

Written by Cio
  • Cio
  • 3 years ago


Effective techniques exist to “de-identify” personal information in Big Data collection. But what really matters is how often it is applied. And most experts say, that’s not very often.

How anonymous is “anonymous” in today’s digital world?

Not the hacktivist collective – this is about how anonymous average people are when the data they generate is vacuumed up by everybody from marketers to websites, law enforcement, researchers, government and more.

Is Big Data collection, even with personally identifiable information (PII) stripped out or encrypted, still vulnerable to “re-identification” techniques that pinpoint individuals to the point that intrusive surveillance is possible, or already going on?

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