On Sunday, Alibaba chairman Jack Ma showed off the new feature while speaking at the Cebit trade fair in Hanover, Germany.
Using Alipay, Ma bought a souvenir stamp from Alibaba’s e-commerce site in China. But to confirm the purchase, Ma scanned his face using the front camera on his smartphone.
“Online payment to buy things is always a big headache,” he said. “You forget your password, you worry about your security. Today we show you a new technology.”
Alibaba, which reigns as China’s largest e-commerce player, said Monday that the facial recognition feature was still under development.